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Experience is a Good Teacher via 7 Hurdles

Let’s agree that over the course of our lives we will experience our share of failures through our business careers. The rate of failure rises even more for those people starting a new business than among those managing established operations. We should also agree that minimizing the number of failures we encounter is a solid move. No sense of paying for lessons we don’t need?

Being a business owner is quite rewarding. Aside from the obvious of being your own boss, by being a business owner I also get to experience a full sense of accomplishment. Being able to take a job from start to finish. Most importantly for me, being in control of my future. I’m fully aware that the growth or failure of my business solely depends of me, and the moves I make for the business.

I fully enjoy being a business owner, and I don’t consider my business as work, rather more like a game of chess.

So, let’s get back to reality here. One of the most catastrophic experiences of business ownership is failure your business. I’ll admit it, I’m scared to see my business fail.

I’m no veteran business owner. I actually consider my self a rookie, and after three years of maneuvering my way through various business minefields, watching others rise and fall, and experiencing my own stumbling along the way, I’ve put together a small list of seven hurdles that every business must overcome in order to survive.

These hurdles can be used by the biggest veteran business owners and mostly by rookies, like me, who are just starting out.

Hopefully as a business owner you won’t have to experience for than two or three of these hurdles in your lifetime, because after a while it becomes exhausting to keep jumping over hurdles. Too many hurdles, and you may not make the jump one one, essentially spelling the end for your business.

This list is far from comprehensive, there are many other different reasons why businesses fail. These are lessons from my three years of experience, some that I experienced my self, and others I’ve seen other entrepreneurs go through.

1. Lack of industry experience

Too many entrepreneur newbies get into business they have no clue about. They may have the capital or worst off heard that a certain business is a viable idea, so they jump in.

One thing that a lot of entrepreneurs forget about is that fore very year that your competitors have been around longer than you is another is another year in which they’ve learned how to do thigns correctly and avoid failures.

Newbie entrepreneurs should never underestimate the power of experience. Sure, you may bring fresh ideas, but experience will always prevail.

2. Poor record-keeping & financial control

I made this mistake for the first six months of becoming an entrepreneur. I couldn’t separate my business spending and personal spending. I would purchase personal things on my business account and business things through my personal accounts. I was a mess, and so was my business bookkeeping.

Thankfully I nipped this poor habbit fairly quickly and overcame this hurdle.

Another key aspect of record-keeping and financial control is organization. You must be able to organize your purchases, invoices, sales receipts and payroll if you have any employees. Collecting everything accordingly to basic accounting principles is a must or else you are driving blindly through a blizzard.

3. Inadequate education

In the world of entrepreneurship a college or university degree does not guarantee success. Life experience, determination and willingness to succeed come to mind. However, education is a good additive which tends to reduce the incidence of failure.

4. Poor managment

There is no one right way to manage your company. It’s easy to identify the wrong way to manage a company, yet it’s far more difficult to identify the correct way to manage a company.

As entrepreneurs we’re all different, we all bring something unique to the table that differs us from the next guy.

5. Poor marketing skills

You may know your design, management, production and sales and a million other skills, if you don’t understand the term “marketing your self”, your company, product, service or business is severely limited.

6. Acceptance to constructive criticism

One big pit falls in the human nature is the ability to accept constructive criticism. How dare her or she say that, it’s wrong and I know better are some statements that come to mind.

As an entrepreneur you need better listening skills than verbal skills. Listening to what others are saying about your business will give you an inside edge to bettering your business through time.

7. Poor staffing

Successful companies have a brilliant leader/founder guiding the company, but more importantly they boast talent from top to bottom. Good talent attracts other good talent. This is a proven fact from small companies to large multi-billion dollar corporations.

Getting help is a critical step, and no entrepreneur can do it all them selves. Sometimes newbie entrepreneurs fall into the trap of being to cheap to hire talent, so they forgo the hiring and try to do it them selves. Only to find out they can’t do it all and eventually fail.

Once you hire your first employee(s), it is essential to train the accordingly. Teach them your business and have open communication.

The more education and dedication you offer to your employees, the better you can build your company.

 

 

Different Types of Cleaning Businesses

 

Starting a cleaning business is one of the most easiest and practical businesses to start. Cleaning businesses have a low entry barrier, or in other words, they don’t require a lot of capital to start-up. Despite the simple entry barrier, you should decide up front on which area you’d like to focus your new cleaning business. I would highly advise you to start small, focus on one area and become an expert in that niche of cleaning businesses.

 

 

Three types of niche cleaning businesses:

  1. Maid Service
  2. Commercial Cleaning Service
  3. Carpet Cleaning Service

Maid Service

A maid service focuses directly on residential home cleaning. The beauty about this great home based business is that you can run it alone or with a small crew. Most maid services have several cleaners on staff. The crew is made up on two to three cleaners, and the crews tackle different parts of the city.

Most owners of the maid service cleaning business participate in day to day cleaning throughout different routes. Furthermore, owners also handle customer relations, scheduling, supply ordering, payroll and all the invoicing.

Some maid service owners choose to participate in day to day business operations of their cleaning business ongoing, while other owners back off slowly as their cleaning business begins to expand. Rather they would focus on growing their business, gaining new customers and working with advertisers to grow their business.

There is one primary benefit to a residential cleaning service. It provides valuable time savings. What would take someone a whole day, or even an entire weekend, can be handled by a crew of maids in just a few hours.

Commercial Cleaning Service

While maid services focus on cleaning residences, commercial cleaning services focus on cleaning businesses such as offices, hospitals, restaurants and schools.

Another noticeable difference between maid service and commercial cleaning service is that it typically takes more than a maid service. The start-up costs for a commercial cleaning business are still relatively low and very similar to the maid service.

You don’t need any fancy equipment. In fact I assure you, that if you dig through your garage or storage, you’ll find everything you need. A couple of rags, spray bottles, ladder, window cleaner, paper towel and lastly your own personal vehicle to get you around.

While maid services are pretty much during the day operations, janitorial services are almost in the evening. And it only makes sense, as you’re not going to clean while the office is working. Every so often you’ll find customers who want you to clean during the day, but most prefer that you don’t start until their staff has gone home.

All commercial facilities need to be cleaned, yet not everyone will hire outside cleaners. And that’s fine, you can’t win them all. Offices are the primary customers of most commercial cleaning services, but you can also do very well cleaning restaurants, schools, hospitals, medical offices, museums, retail stores, warehouses and manufacturing facilities.

Carpet Cleaning Service

Every homeowner and business owner with installed carpeting is a prospective customer. Targeting a residential market will mean less in the way of startup costs and equipment, since businesses typically require more than just having their carpets cleaned. However, because of the wide range of commercial businesses that use carpet cleaning services, this is a very lucrative market that’s well worth pursuing.

In the beginning you probably won’t purchase any fancy carpet cleaning equipment, such as a carpet cleaning machine. Instead you can rent a carpet cleaning machine from places such as Home Depot.

I just finished quoting a carpet cleaning. The machine is $35/day to rent and the carpet cleaning solution is less than $10 for a bottle which can clean roughly up to 600 sq feet.

Commercial operations that need carpet cleaning include offices, apartment buildings and condos, schools, banks, restaurants, hotels, churches, bowling alleys, transportation terminals and anyone in between.

Little Bit of Everything

I would highly advise you to choose one between the tree niche options and become really good at it. Another option would be to choose between commercial cleaning and maid service, while you do carpet cleaning on the side, as part of your arsenal of tools with your cleaning business.

When I started my cleaning business, I opted to get into commercial cleaning simply because the hours worked for me. I have a full-time job and I can only work in the evening. A commercial cleaning business has been a blessing for me.

What do you think about these three niche options above?

Eddie

Four Things Every Entrepreneur Can Do In 2012

January is a traditionally slow month for most business. People are getting back from mini holiday vacations. It takes time to get back into the groove and get back into the grind. As a business owner or business owner to be, you are planning ahead. One key characteristic of being every entrepreneur is the ability to plan ahead. So, I hoped you planned for the New Year. Planning ahead helps you focus what you want to accomplish and breaks your big goals down into smaller daily tasks.

 

So, with that being said, here are five things every entrepreneur can do in 2012 to make the year ahead a successful one.

1. Set Personal Goals

In order to achieve any goal, you first must set the goal. You should know where you’re going, how you’re going to get there and what you will need along the way. Think about where you want to be by the end of the year. Break it down into smaller goals. Not only is it easier to measure, but as you achieve these smaller goals along the way, they will give you a moral boost to keep going further.

Your personal goals can be anything. You may want to improve your work/life balance, eliminate debt, save more money, take the family on a vacation or simply improve your physical fitness.

Setting a goal now, will help you get there in due time.

2. Set Business Goals

As a small business owner, you know you are tight on time. I know that most days, I wish the day had more hours in it. Despite that as an entrepreneur, you have a billion things to do, it is essential to set goals for your business.

Much like personal goals, setting small goals is key. This gives you the ability to easily measure and adjust your journey along the way towards your goal.

I know setting goals is sometimes difficult, but one way that has worked well for me to set goals is through the use of the S-M-A-R-T steps.

S – Specific

M – Measurable

A – Attainable

R – Realistic

T – Time Measured

By using the above SMART method, I ensure that my goals are realistic as possible. Why set a goal, if you know it will be impossible to achieve.

An example of a SMART goal would be, “I want to acquire one new client by the end of next month through referrals from my current customers.”

3. Develop a Marketing Plan

Part of developing a marketing plan is understanding who you’re targeting and what you want to sell to your intended target. You don’t need to be a marketing genius to create a marketing plan. Looking at your target market’s needs and creating a custom marketing effort to that audience will ultimately give you the best return on your marketing dollars.

All you need to do is define who your customers are in terms of demographics (age, gender, occupation, income), geographical ( your city/district/province), and behaviours (their attitudes, values, interests, and benefits sought).

Once you know who you are targeting, it’s easier to determine what products and different price points you will offer.

4. Get In Touch With Your Customers

Keep in touch with your customers. Did you hear that? Keep in touch with your customer. All the time. A phone call, a small thank you note, a quick visit or email will go a long way.

Thank your customers for their valued support and address any of their needs, concerns or wants.

Please avoid sending mass general mass emails or cards. They are so cheesy and such a turn off. Anytime I get one of these, they go straight to the garbage. Make your email personalized as possible. If you’re sending a card, write a hand written note.

Work hard to keep your customer happy and the relationship as live as possible. We all know what happens to poorly managed relationship – they end before they’ve begun.

Good Luck in 2012 and may all your goals, wants, dreams and desires come true.

Cheers!
Eddie