Branding Your Cleaning Business
Branding is an essential part of any company, including your own newly started cleaning business. We as human beings have identies, be it our skin color, first and last name or even our background. It is something tha that uniquely sets us apart from the rest. In the same breath, it is essential to give your company an identitiy. Setting your self apart from the rest is crucial for future success.
There are hundereds of cleaning business already in existance within your 500 mile radius. Your business is the new kid on the block, so what will you do to standout from the rest?
Choosing your company name, logo, unique selling point, mission statement and color scheme make up your identity. It is essential to research before you conclude on anything, because it’s crucial for your new cleaning business to stand out in some way.
Most small business owners associate branding as being only for large companies. However, this is not the case. Getting it right from the start for your small business can have huge effects for your bottom line in the future. And with a little effort you can achieve a level of cohesiveness that your competitors lack.
Below are five main elements of branding your new cleaning business and how to make them work to your advantage.
1. Company Logo
Your logo is the visual representation of what your cleaning business is all about. Many business owners don’t put enough thought into this element for one reason or another. I thinkthis is a mistake. Creating a powerful logo is one of the simplest ways to differentiate yourself from the other cleaning companies. A well designed logo can capture the essence of your company.
There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. IBM, Microsoft and Sony are great examples.
Next are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo.
Final type of logo is one that uses abstract graphic symbols. Nike’s swoosh is a great example , which is also linked to the company’s brand.
Be creative and look at what others are using within your local cleaning industry. And never forget the saying: “A picture is worth a thousand words.”
If you’d like more info on creating an effective logo, read this article by Enterpreneur on how to create a logo.
2. Business Name
Your cleaning business name should tell the story of what you do in a nutshell. I remember when I first started out, I think it took me two days to come up with a company name for my cleaning business.
In the end, all the thinking came down to a simple name.
“Father & Son Cleaning Servcies”
It made total sense. I started the business with my fathers suggestion and he was also going to be my first employee. I wanted the name to reflect a family tradition and finally I wanted it to contain what we did, which was “cleaning services”.
I kept an eye towards the not so distant future, so I used the broad words “cleaning servcices” in the name. It did not limit us to office cleaning, construction clean up, commericial cleaning or one day if I wanted to jump into house cleaning and add that division to the company.
3. Color Scheme
Choosing the right color or mix of colors will enhance the overall branding process. Consistency is key. After all the color(s) you choose will be used on the business cards, letterhead, t-shirts, truck lettering and brochures.
Setting yourself apart you take the first step to getting noticed.
4. Mission Statement
This is a brief summary of your goals and beliefs. By having an effective mission statement, it shows commitment to your potential customers. Prominently display your mission statement wherever possible.
5. Unique Selling Point
The Unique Selling Proposition (a.k.a. Unique Selling Point, or USP) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands.
Your unique selling point/slogan encapsulates what you have to offer. Getting your slogan right can instantly associate your company with the service you offer.
Effective brainstorming on coming up with the right slogan can yield great dividends in the future.
Your unique selling point/slogan encapsulates what you have to offer. It can be described as an extension of your company name. Getting your slogan right can instantly associate your company with the service you offer.